Dua Lipa launched her skincare line 'Dua' in November 2025 in partnership with Augustinus Bader. The line features products like the Balancing Cream Cleanser and Renewal Cream, all utilizing the brand's proprietary TFC5 technology.

Dua Lipa collaborated with /Nyden to co-create four capsule collections in 2018, reflecting her personal style for both onstage and offstage wear. She expressed her excitement, stating, "it's going to be a collection that's completely suited to me, both onstage and off, and for my fans."

Dua Lipa was appointed as the Global Makeup Ambassador for YSL Beauty in February 2024, continuing her representation of the brand since 2019, where she has embodied modern femininity and fronted the Libre franchise.

Dua Lipa joined Frame Fitness as Co-Founder and Chief Creative Officer in September 2025, where she contributes to the brand's aesthetic direction, campaign storytelling, product design, and community experiences.

Dua Lipa joined Puma as the newest face of the company’s women’s business in November 2020.