Drake collaborated with Wayne Gretzky to launch 'The Great One' collection in January 2025 under his OVO brand. This collection celebrates Wayne Gretzky's legacy and features a range of apparel and accessories inspired by the NHL legend's impact on the sport.
Drake invested in Venezia FC through the APEX group in August 2024, contributing to the club's financial stability and advancement to Serie A. Additionally, his Nike sub-brand NOCTA replaced Kappa as the team's official kit sponsor, marking a significant shift in the club's branding and support strategy.
Drake partnered with Uninterrupted in July 2019 to launch Uninterrupted Canada, a digital platform focusing on athlete-driven content and merchandise. This initiative was part of a collaboration with LeBron James and Maverick Carter, aimed at empowering athletes through storytelling and authentic engagement.
Drake's Better World Fragrance House launched its first eau de parfum, Summer Mink, in April 2025. This marks a significant expansion for the luxury fragrance brand founded by the global recording artist, showcasing a masterful statement of elegance and contrast.
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