Demi Lovato

Fabletics is where Demi Lovato launched their first-ever collaboration with a limited-edition capsule collection, reinforcing a shared commitment to inclusion, female empowerment, and body positivity. This partnership began in 2017 and included lifestyle accessories like footwear and athletic bags, supporting initiatives such as the United Nations Foundation's Girl Up campaign and COVID-19 relief efforts.

Demi Lovato was named the first-ever Global Brand Ambassador for N.Y.C. New York Color in September 2014, marking a significant partnership as she represented the full range of their products and participated in global marketing initiatives.

Demi Lovato became a global brand ambassador for JBL in July 2016, enhancing her connection to music and sound while participating in various marketing initiatives and experiential campaigns for the brand.

Demi Lovato partnered with OGX to co-write and perform their first-ever brand anthem, 'OG Who? OGX,' showcasing the fun that comes from expressing oneself through hair as part of a music-led social campaign.