Damian Lillard starred in a 30-second commercial titled 'Rookie' for Foot Locker, alongside Tracy McGrady, promoting the adidas Originals ZX Flux shoe available at Foot Locker stores nationwide.

Damian Lillard collaborated with Spalding for the first-ever 'Spalding.com Holiday Slam,' an online shopping event featuring a collection of unique, limited-edition products available exclusively on Spalding.com, alongside DeMar DeRozan in a social media video series.

In October 2022, Damian Lillard became an equity investor and the first CREW Athlete for KICKS CREW, launching a partnership that included community-focused initiatives in his hometown of Oakland, CA.

Damian Lillard became a Brand Ambassador for JBL, participating in marketing initiatives including brand advertising and integrated social media programs to promote JBL's audio products.