Chen Kun was appointed as an ambassador for UNICEF in April 2012. He aims to help UNICEF advocate for the protection of children's rights through his involvement in various initiatives and field projects.

Chen Kun was appointed as Burberry's global ambassador in April 2023, marking the brand's first Chinese ambassador since 2021. Chen Kun has participated in campaigns such as the Year of the Horse collection, demonstrating a blend of heritage and innovation.