L'Oréal Paris became synonymous with innovation when Camila Cabello joined as their first global spokeswoman in 2017, leading to her collaboration on a unique 'Havana' makeup collection in 2018. This line features 14 products, all inspired by her Cuban heritage and priced at $15 and under, making beauty more accessible.

Victoria's Secret launched a groundbreaking bilingual campaign featuring Camila Cabello as the new face of their Bombshell fragrance, the first of its kind for the brand, showcasing her Mexican-Cuban background through both English and Spanish ads.