Design plays a significant role in Anne Hathaway's branding choices, as she is known for her stylish and sophisticated public image. Her fashion selections often reflect a modern yet classic aesthetic, and she collaborates with notable designers to complement her roles and public appearances. Additionally, her advocacy work in gender equality and environmental sustainability is often intertwined with her branding, emphasizing thoughtful choices.

Anne Hathaway co-hosted the inaugural Icons dinner for Versace in September 2023, where the event celebrated groundbreaking contributions across various fields. As the face of the Icons campaign, Hathaway wore a striking monochromatic ensemble from the brand’s Fall/Winter 2023 collection.

Shiseido has announced Anne Hathaway as the new face of its VITAL PERFECTION line, featuring 15 unique age-defying products. This collaboration highlights Anne Hathaway's involvement throughout the creative process and includes exciting promotional events, starting with a vibrant celebration in New York City.

Anne Hathaway became a global brand ambassador for Bulgari in 2022, starring in the brand's 'Unexpected Wonders' campaign alongside Zendaya and showcasing their high jewelry collections. In addition to her role in advertising, she also participated in Bulgari's Save the Children anniversary campaign, highlighting her commitment to charity through custom-made jewelry pieces.