Ana Ivanovic was appointed as the Global Brand Ambassador for Haier in May 2024. In this role, she will participate in live and digital activities to promote Haier's connected solutions and design, aligning with her lifestyle as a former athlete and mother. This partnership highlights Haier's commitment to innovative home appliances and consumer electronics.

Ana Ivanovic became co-owner of Trainers4Me.com in June 2015. The platform aims to connect sports enthusiasts with personal trainers worldwide, fostering a global community of sports lovers. Ana Ivanović's involvement supports the company's mission to provide easy access to fitness professionals for users looking to enhance their training experiences.