Adele invested a six-figure sum in Audoo, a music technology company focused on ensuring artists receive fairer royalty payments, joining a list of music superstars who believe in changing the industry for the better.

Adele will be starting a new business venture in the beauty world under the name ‘The Shelbourne Collective,’ indicating plans to launch a beauty line including makeup and skincare products.

Adele signed with SESAC in 2017 for representation of her performing rights in the United States, as announced by John Josephson, chairman and CEO of SESAC Holdings, Inc., marking a notable shift in her music rights management.