Adam Levine is featured in Jacquie Aiche's 'Rebel Heart' campaign launched in April 2024. This campaign, showcasing the brand's latest collection, embodies themes of rebellion, romance, and sensuality.

Adam Levine co-founded Calirosa Tequila in 2021 with Behati Prinsloo, offering unique tequilas aged in red wine barrels. The brand was recently acquired by Amass Brands Group in October 2024.

Adam Levine launched his self-titled debut fragrances for men and women with ID Perfumes in February 2013. These scents, which were available exclusively at Macy's and Macys.com, reflect Levine's personality and style.