What brand did Zach Bryan partner with for his tour?

Zach Bryan partnered with Bud Light in 2024 to sponsor his 'Quittin' Time' North American arena and stadium tour. The collaboration kicked off with Bryan headlining Bud Light's Super Bowl LVIII concert on February 9, 2024. This partnership also supports Folds of Honor, a nonprofit aiding families of fallen and disabled service members and first responders.