LMNT is a performance-oriented electrolyte supplement brand offering sugar-free, high-sodium drink mixes formulated to support hydration, endurance, and low-carb/keto lifestyles. The brand is notable for its clean-label, paleo-friendly formulations, transparent electrolyte dosing (sodium, potassium, magnesium), and direct-to-consumer model that emphasizes science-backed dosing and community education.