What brand did Jayaram become a brand ambassador for?

Jayaram was appointed as a brand ambassador for Goibibo in April 2024, alongside his son Kalidas. They featured in a digital film that references a scene from the popular movie 'Panchatanthiram.' This campaign aims to resonate with audiences in Tamil Nadu and Kerala by blending cultural nostalgia with modern travel conveniences, furthering Goibibo’s localized approach to brand communication.