What bold campaign featuring Heung-min Son showcases the blend of luxury travel with a high-energy lifestyle?

TUMI launched a new campaign titled 'Made For Moments That Make Us' starring Heung-min Son in June 2024. This campaign promotes their beloved Tegra-Lite® and Alpha Bravo collections, capturing Son's fast-paced life while highlighting the brand's role in his journey as a Global Ambassador since 2021.