What online venture did Erykah Badu launch in 2020?

Erykah Badu launched Badu World Market in 2020, an online store that features bespoke clothing, apothecary goods, musical merchandise, and clothing accessories. This venture reflects her eclectic style and creative vision, and it also includes collaborations with various artists and designers. The shop is a realization of her impulse to share her style philosophy with a wider audience.