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El Pollo Loco is a fast-casual restaurant brand specializing in citrus‑marinated, fire‑grilled chicken served with Mexican‑inspired sides, bowls and salsas. Known for its open‑flame grilling, made‑to‑order preparation and emphasis on bold, fresh flavors and leaner grilled options, the chain stands out for bringing a flame-grilled alternative to traditional fried chicken in the Southwestern U.S. market.