Cheetos is a cheese-flavored, extruded corn snack known for its distinctive crunchy texture and signature orange 'cheese' dust. Launched in 1948 and marketed globally by Frito-Lay/PepsiCo, Cheetos is notable for its playful branding—including the Chester Cheetah mascot—and frequent limited-edition flavors and experiential campaigns that keep the brand culturally relevant.
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